Auto Show: 2009 Ford Flex Limited Reviews

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Transcript of Featured Review

This is Anthony Pratzine who was in charge of some of the interior design elements here. Can you talk to me first what is the Flex? [Well the Flex is a seven passion crossover to all vehicle from Ford and we wanted to take something that is kind of romantic and nostalgic and make it very modern and [inaudible] [0:00:30.0] for people who wanna drive today.] My expertise comes in he is on the interior.] Sure. [So let's take a look.] Let's take a look. [Whenever I do an interior I always feel that you have to have three Academy Award winning areas.] [One of the things that win that award is the idea of ambient lighting. Because let's face it you know you want to set the mood the same way you would set the mood at home.] [So what we did is we set up places where you have very discreet uses of light. And you can change the color of that light.] [Ice blue warm reds greens yellows whatever you like. And it illuminates areas like a cap holder cob holes all sort of places that just a nice little glow.] [The other area where it needs to win in the Academy Award was the steering wheel and the gauge cluster. In there we decked everything out with woods contrast to chain chrome details the sort of stuff that you would see when you buy fancy furniture.] [And the third area that I wanted to win an Award was the ceiling surfaces. In this case we covered everything with perforated clothed leather the same sort of a trim in you would see on a cage spade handbag you know and their mess bag.] [We actually studied all those details and even took it and transformed it and inspired the textures that are on the instrument panel. So we are taking things that you would see in home and in fashion and reinterpreted so that it would inspire automotive interior as well.] [I always travel and packs and my friends are pretty stylish crowd. You know they always have their drinks with them and they always ask me now when are you gonna give me a car whacky hit my drinks you know cool.] [So this time I answered the call and we did an in consul refrigerator that will keep you know your beverages cool or warm depending on you know what you need.] [Martinis Cosmos] Oh boy. [This is a good time for a PSA no drinking and driving or adventuring. Oh Anthony thanks you so much.] [Thank you it was always a pleasure.]