Because I do not work for Herbal Essences, you'd have to write them directly. My best guess is a younger crowd, such as 15-30. The bottle color and design would suggest this.

I would guess that the target consumer is young adults. I know that my grandmother would probably not buy this and would turn away just by the looks of the bottle.

You would need to check with Herbal Essence for all of your questions.

Eh, I can't give a definitive answer, but I first used this stuff because my younger sister bought it, and there was no other shampoo at my house.
So yeah, probably the young adult demographic.

I would guess 18-25 based on the packaging and commercials

I would say the target demographic is young women 15-30. Other competitors may be Garnier Fructis, Pantene Pro-V, Suave, and Aussie because these products also target younger women and are similarly priced. With this new line, you can tell that the company is very focused on having interesting packaging. In the past Herbal Essences has focused on the scent in their marketing campaigns because it does have a great floral smell. Check out their website so that you can get a better idea of what their products are all about. www.herbalessences.com

I do not know the answer to your question, but if I had to guess I would say the demographic for the product would be older teen and young adult women of no specific ethnic group or geographic region. I would say the compete with Sauve and Garnier Fructis.

I am 29 and I love this product. And my niece who is 13 Uses it also. I would say the target consumer would be between 13 to 30. But then again my mother who is 56 now uses it also because she loves the way it smells.