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Reviews > Beauty & Personal Care > Hair Care > Herbal Essences Hello Hydration Moisturizing Shampoo Review

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Question

What is the company's target consumer? Demographics, Psychographic, Geographic, Behavioristics. What is Herbal Essences' positioning statement? What are the three competitors Herbal Essences try to compete with?

Marwan Abdulfatah posted on October 24, 2008 at 2:39 pm

I am a student at Humber College, Canada, and i am trying to right a report of the great Herbal Essences Hydration Moisturizing Shampoo.
I will be so glad if you send me some information regarding my questions.
my very kind regards

Business Administration co-op program

Showing Answers 11-15 of 15

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kr407 posted on September 29, 2009 at 9:44 am

Because I do not work for Herbal Essences, you'd have to write them directly. My best guess is a younger crowd, such as 15-30. The bottle color and design would suggest this.



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view abaumbach's profile
abaumbach posted on November 09, 2009 at 6:03 pm

I would guess the target demographic to be female, aged 15-30ish. As far as your other questions, you'll have to contact the company.



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view Caseybabygrl1986's profile
Caseybabygrl1986 posted on December 21, 2009 at 12:51 pm

It would be hard to say but I would say definitelty 13-30. Good Luck.



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view Mrsgriffin11's profile
Mrsgriffin11 posted on January 05, 2010 at 11:39 am

I would derive from the commercials, who tend to show women 30 years of age and under, that the target consumer audience would be women between the ages of 15 and 30. I would say their biggest competitors are Dove, Pantene Pro-V and Suave. All three show the same aged woman enjoying their shampoo and claim to do the same things as Herbal Essences.



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view debbiejohna's profile
debbiejohna posted on January 30, 2010 at 6:20 am

I think the target is young adulta or teens.



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Herbal Essences Hello Hydration Moisturizing Shampoo

Average Rating:

4.5 stars

based on 67 video reviews

Give dry hair the moisture drink it needs with Herbal Essences Hello Hydration Moisturizing Shampoo. This gently cleansing formula will hydrate your hair and leave it silky and supple. Rich and moisturizing, Herbal Essences Hello Hydration shampoo quenches thirsty hair for improved health and...

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Summary
  • Gently cleans away impurities while hydrating hair
  • Creamy formula softens and smoothes every strand
  • Contains essential moisturizers, orchid and coconut milk
  • Leaves hair replenished and revived
  • Made in the USA
Details

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