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NEW YORK CITY – November 20, 2006 – ExpoTV.com, the leading online destination for consumer-generated product reviews, premieres the first-ever Holiday Shopping Guide co-created by ExpoTV.com members and ExpoTV producers. The 2006 Holiday Shopping Guide brings viewers through a selection of holiday gift videos submitted by members of the ExpoTV.com community and includes originally-produced holiday buying tips.
“ExpoTV’s community of contributors is an unparalleled force for smart, passionate and cutting edge consumer information,” said Daphne Kwon, CEO of Expo Communications, parent company of ExpoTV.com. “We created an outlet for our members’ holiday buying energy and are letting consumers make ‘real world’ suggestions about what to buy this season. ExpoTV’s community is driven from the heart in selecting and reviewing great gifts, not who’s got the biggest advertising budget this Christmas.”
The 2006 Holiday Shopping Guide was designed to maximize interactivity with a series of three overview gift episodes, five episodes focused on specific family members, holiday buying tip segments and dozens of individually selectable gift pick videos. Each episode of the Holiday Shopping Guide will feature five great gift ideas for family members including parents, grandparents, and kids -- each hand-selected by ExpoTV editors from the thousands of products reviewed in ExpoTV.com’s user-generated Videopinion library.
The 2006 Holiday Shopping Guide is currently available at ExpoTV.com, and starting December 1st on television through Comcast, Time Warner, Charter and other cable operators on ExpoTV’s video-on-demand network. Additionally, all Episodes will be available through ExpoTV’s broadband partners including AOL Video, Comcast.net, Google Video and YouTube.
ExpoTV is an online and television destination for consumers, advertisers and manufacturers together, providing a national platform for consumers to voice their opinion, rate products and services, and create their own social shopping experience. ExpoTV’s expanding library of consumer-generated video product and service reviews provides a valuable source of information for people looking to make an informed purchasing decision.
About Expo Communications
Expo Communications is the first video destination featuring product information contributed by consumers, experts and manufacturers. The social shopping network is available in over 20 million television homes through partnerships with top cable operators including Comcast, Time Warner and Charter, as well as on broadband at www.ExpoTV.com. ExpoTV provides a smart, trusted environment for viewers, offers advertisers an opportunity to connect with a highly targeted consumer, and provides a turnkey commerce destination for distributors. More information about the company can be found online at www.ExpoTV.com.
Contacts:
Meagan McCrystle
RacepointGroup
415.694.6704
Jessica Cagnon
Expo TV
212-905-8958