press releases

ExpoTV Ups the Ante for Word of Mouth Marketing With User-Generated Video Product Reviews

New Enhanced Site Lets Consumers Upload Unbiased Video Product Reviews About the Products They Love or Hate; Reviewers Rewarded

NEW YORK CITY – October 10, 2006 – ExpoTV.com, the leading online destination for consumer-generated product reviews, today announced the official launch of ExpoTV.com, a newly expanded broadband Web site for the vocal consumer. The new site will feature more than 12,000 Videopinions – short, unbiased consumer-generated videos reviewing products that members love or hate. The new site also introduces ExpoTV “Pay-Per-Play,” a new content rewards program that “gives back” to the creator community for videos that are found especially helpful in making a purchasing decision.

“We are thrilled to announce our new Web site and expanding set of services,” said Daphne Kwon, CEO of Expo Communications, parent company of ExpoTV.com. “Our goal is to be the destination enabling a personal, authentic word of mouth discussion between consumers on a national scale. Our new site unleashes influencers and other vocal consumers, and provides them with a platform to contribute to a national product dialogue. Consumers trust the experiences of other consumers more than any other source for a buying decision, and ExpoTV.com provides a social shopping experience that lets members see and hear from other like-minded consumers. We strip away the anonymity of old Web tools and let people show who they are and what they buy. With syndication to major portals like AOL Video and Google Video, ExpoTV.com is able to offer our members a voice unlike any channel ever before.”

Videopinions are an online service where consumers can create their own product reviews and share them with a broadband audience. Highlights of the new site include:

• “Pay-Per-Play,” a performance-based reward system for influential Videopinion creators. Contributors are rewarded for their video reviews that are helpful to other consumers; creators can view their performance on secure member account pages and earn payments through PayPal;
• Improved video player functionality, which dynamically searches through ExpoTV’s 12,000+ Videopinion library to serve the most relevant “related videos” during a consumer’s product search;
• The new “Moviepinion” category allows moviegoers to submit reviews of films currently in theaters. Word of mouth is an important factor in a film’s success and ExpoTV will add a new dimension to the conversation by giving moviegoers the platform to rant, rave and review movies by themselves or with friends.

ExpoTV.com is an online destination for consumers, advertisers and manufacturers to gather, providing a national platform for consumers to voice their opinion, rate products and services, and create their own social shopping experience. ExpoTV.com’s expanding library of consumer-generated video product and service reviews provides a valuable source of information for people looking to make an informed purchasing decision.

About Expo Communications
Expo Communications is the first video destination featuring product information contributed by consumers, experts and manufacturers. The social shopping network is available in over 20 million television homes through partnerships with top cable operators including Comcast, Time Warner and Charter, as well as on broadband at www.ExpoTV.com. ExpoTV provides a smart, trusted environment for viewers, offers advertisers an opportunity to connect with a highly targeted consumer, and provides a turnkey commerce destination for distributors. More information about the company can be found online at www.ExpoTV.com.

Contacts:
Meagan McCrystle
Racepoint Group
415.694.6704

Jessica Cagnon
Expo Communications
212-905-8958