press releases

ExpoTV Selects Racepoint Group as Agency of Record

Agency to Execute Extensive Media Relations Campaign

SAN FRANCISCO, OCTOBER 10, 2006 – Racepoint Group, Inc., one of the fastest-growing public relations and marketing consultancies focused on emerging leaders in the technology, health and science industries, today announced that ExpoTV, the leading online destination for consumer-generated product reviews, has selected Racepoint Group as its agency of record. Basing its decision on the agency’s proven expertise in the digital media and technology industries, ExpoTV will work with Racepoint’s team of seasoned practitioners to deploy its re-branding campaign and launch its new Web site.

“As consumer-generated video becomes one of the fastest growth segments in the market, we needed to partner with an agency that has deep proficiency in digital media,” said Daphne Kwon, CEO of Expo Communications, parent company of ExpoTV.com. “The combination of our growing leadership in the social networking space and Racepoint’s understanding of mainstream and digital media relations will allow ExpoTV to demonstrate the strength of our business model to our key constituencies.”

ExpoTV will work with Racepoint to communicate the company’s overall messaging and drive the re-launch of the company’s Web site, www.ExpoTV.com. Specifically, Racepoint will help ExpoTV meet its campaign goals of increasing its presence in the business, trade, key technology and vertical publications. Additionally it will execute comprehensive analyst and speaking programs to solidify thought leadership in the social media space.

“We are excited to be working with a company who is on the forefront of one of the fastest growing markets in the online arena - digital video,” said Marijean Lauzier, president and CEO of Racepoint Group. “Racepoint looks forward to helping ExpoTV distinguish its Internet service, establishing expotv.com as the first, best and only social media site for consumers to videostream their opinions about the products they use.”

About Expo Communications
Expo Communications is the first video destination featuring product information contributed by consumers, experts and manufacturers. The social shopping network is available in over 20 million television homes through partnerships with top cable operators including Comcast, Time Warner and Charter, as well as on broadband at www.ExpoTV.com. Expo provides a smart, trusted environment for viewers, offers advertisers an opportunity to connect with a highly targeted consumer, and provides a turnkey commerce destination for distributors. More information about the company can be found online at www.ExpoTV.com.

About Racepoint Group, Inc.
Based in Waltham, Mass, Racepoint Group, Inc. is a global public relations agency for the innovation economy. With a focus on emerging leaders in the technology, health and science markets, Racepoint assists clients in achieving new levels of market awareness and revenue growth with creativity, speed, and precision. With a relentless drive for immediate business impact, Racepoint provides clients with a level of research, analytics and measurement unmatched in the public relations industry through its breakthrough RaceTrack™ and FieldFacts™ interactive solutions. On the net: http://www.racepointgroup.com.

Contacts:
Nicole Loux
Racepoint Group, Inc.
781-487-4617

Jessica Cagnon
Expo Communications, Inc.
212-905-8958