press releases

Yahoo! Adds Sundance Channel and ExpoTV to Yahoo! Video Lineup

Two New Branded Channels to Deliver Independent Film and TV content from Sundance and Consumer-Generated Product Reviews from ExpoTV

SUNNYVALE, Calif. – January 25, 2007 – Yahoo! Inc. (NASDAQ: YHOO), a leading global Internet company, today announced that Yahoo! Video, will feature content from two new partners, Sundance Channel and ExpoTV. The two new channels will showcase a range of compelling new content for Yahoo! Video users from Sundance Channel’s exclusive behind-the-scenes footage at the Sundance Film Festival to ExpoTV’s consumer-generated video product reviews and buying guides for everything from beauty to cars. The addition of these two channels enhances existing content on Yahoo! Video giving users access to new popular and relevant videos on the Internet in an all-in-one comprehensive resource.

“As a leading online video destination, Yahoo! Video is constantly looking for new ways to help users discover the universe of video content on the Web,” said Jason Zajac, general manager of social media at Yahoo!. “By bringing the exciting, high-quality content of both the Sundance Channel and ExpoTV to our audience of users, we are continuing to make Yahoo! Video the most comprehensive online video resource on the Web.”

Sundance Channel on Yahoo! Video, will feature the unique content and culture of creative filmmaking at the annual Sundance Film Festival in Park City, Utah as well as additional content from Sundance Channel’s programming lineup. With daily updates, the content featured will include videos such as:

• Festival Dailies – clips shot on location in Park City, Utah, capturing the life and behind-the-scenes happenings at this year’s Sundance Film Festival
• Festival Filmmaker Profiles – segments from Sundance Channel’s series of biographical looks at the creative minds behind the films at the Sundance Film Festival
• Compelling web-only footage -- behind-the-scenes shoots, outtakes and exclusive clips from Sundance Channel original series, films, shorts and documentaries.

“We are excited to work with Yahoo! Video to enable more viewers to experience the unique content and makers that are part of both the Sundance Film Festival and Sundance Channel,” said Christopher Barry, vice president, digital media and business strategy for Sundance Channel. “Online video is a rapidly growing medium for our audience. Working with Yahoo! Video allows us to extend their experience and expose our fans to more high quality programming while also reaching others for the first time.”

ExpoTV on Yahoo! Video, offers a new resource for consumers in ExpoTV’s extensive library of consumer-generated product research videos. Yahoo! Video users will have access to thousands of ExpoTV full-motion videos, categorized by interest areas and product types, including:

• Videopinion Reviews – short consumer-generated product reviews that give vocal consumers a chance to rant or rave about products and services and share their personal experiences
• How-to-Buy Videos – informative buyers guides with shopping tips and evaluation demonstrations for consumers looking for help with their buying decisions
• Product Demonstrations – contributed by advertising partners, these videos give consumers a chance to see products in use before they buy

“With easy access to ExpoTV’s Videopinion reviews, Yahoo! Video users can now watch products in action and hear the real-life experiences of other consumers,” said Daphne Kwon, CEO of ExpoTV. “Product research is one of the most popular activities on the Web, and with ExpoTV’s Videopinion reviews, products will come alive for Yahoo! Video users.”

Both the Sundance Channel and ExpoTV channels will offer Yahoo! Video’s user participation features, including the ability to rate, review and share videos, as well as voice opinions through comments.

About Yahoo!
Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo!’s mission is to connect people to their passions, their communities, and the world’s knowledge. Yahoo! is headquartered in Sunnyvale, California.

About Sundance Channel
Under the creative direction of Robert Redford, Sundance Channel is the television destination for independent-minded viewers seeking something different. Bold, uncompromising and irreverent, Sundance Channel offers audiences a diverse and engaging selection of films, documentaries, and original programs, all unedited and commercial free. Launched in 1996, Sundance Channel is a venture of NBC Universal, Showtime Networks Inc. and Robert Redford. Sundance Channel operates independently of the non-profit Sundance Institute and the Sundance Film Festival, but shares the overall Sundance mission of encouraging artistic freedom of expression. Sundance Channel’s website address is www.sundancechannel.com.

About Expo Communications
Expo Communications is the first video destination featuring product information contributed by consumers, experts and manufacturers. The social shopping network is available in over 20 million television homes through partnerships with top cable operators including Comcast, Time Warner and Charter, as well as on broadband at www.ExpoTV.com. ExpoTV provides a smart, trusted environment for viewers, offers advertisers an opportunity to connect with a highly targeted consumer, and provides a turnkey commerce destination for distributors. More information about the company can be found online at www.ExpoTV.com.

Media Contacts:
Sheila Tran
Yahoo!
408-349-6455

Sarah Eaton
Sundance Channel
212-708-8043

Meagan McCrystle
Racepoint Group for ExpoTV
415-694-6704