press releases
ExpoTV Extends Management Team with Senior Internet Executive
David Becker Appointed as Chief Marketing Officer for Consumer Generated Video Product Review Leader
NEW YORK – April 25, 2007 – ExpoTV (www.ExpoTV.com), the leading provider of consumer-generated video product reviews, announced today that David Becker has been appointed chief marketing officer. In this role, Becker will oversee marketing, product management, strategy development and execution. Becker will report directly to Daphne Kwon, chief executive officer of ExpoTV.
"David's record of leadership in building meaningful brands that have created a passionate following was tremendously appealing to us," said Daphne Kwon, CEO of ExpoTV. "An interactive pioneer, David recognized early on the power of Web-based communities and created some of the most compelling and stickiest online experiences in the process. We look forward to fueling ExpoTV's organic growth with David's demonstrated community, management and strategic talents."
Becker comes to ExpoTV with more than 20 years of industry experience. Most recently, he served as president and chief operating officer for Beliefnet.com, transforming the company into the world's largest ad-supported Web site for inspiration, self-help and spirituality. At Beliefnet.com, Becker helped to triple site traffic, secure venture capital financing and facilitate key partnerships with organizations such as Chicken Soup for the Soul and Hay House. Becker also held the position of president and chief operating officer of Internet game show site, Uproar.com, where his efforts helped grow annual revenue from $10,000 to $30 million.
"As a fan of ExpoTV, I join the founders Daphne Kwon and Bill Hildebolt with great enthusiasm," said David Becker. "Consumers trust other consumers to give them the straight scoop on products and services. When you see real people demonstrating something like a new camcorder or camera phone, the shopper comes away with a much clearer sense of whether the product is right for them. That sense of discovery and deep engagement will transform the way people shop. I am excited to work for a company that connects to consumers in such a fun, inviting and entertaining way. As a member of the ExpoTV team, I look forward as together we shape the growing market for user-generated video product reviews."
Before joining Beliefnet, Becker ran Becker & Associates, a marketing strategy and implementation firm focusing on early-stage companies and has held marketing and strategy positions at Time Inc. and Newsweek. Becker earned a bachelor's degree in psychology from Vassar College and a master's degree in business administration from New York University.
About Expo Communications
Home to a fast-growing community of shopping influentials, ExpoTV's members have contributed more than 50,000 engaging and informative video-based consumer product reviews. These Videopinions(SM) reviews demonstrate product benefits from a real-world consumer perspective in an easy-to-understand video format. Covering a broad range of categories including kitchen products, consumer electronics, entertainment and travel, ExpoTV's video review catalog is the largest in the world. Videopinions are distributed online and TV through ExpoTV's popular broadband Web site; via partnerships with the world's largest video portals including Yahoo! Video, AOL Video, Google Video, and YouTube; to leading e-commerce destinations like Smarter.com and Buy.com; and to 25 million digital cable homes, including subscribers to Comcast, Time Warner, and Charter. To experience ExpoTV, visit www.ExpoTV.com.
Contact:
Racepoint Group
Meagan McCrystle, 415-694-6704
mmccrystle@racepointgroup.com