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ExpoTV Expands Video Product Reviews Site To Include New Social Networking Features

ExpoTV, the Leading Video Provider of Consumer Generated Product Reviews, Crosses 55,000 “Videopinions(SM)” Reviews Created by Members

NEW YORK – May 1, 2007 – ExpoTV (www.ExpoTV.com), a fun, fast way for real people to connect, share and celebrate the products they are passionate about, today announced the expansion of their Web site offerings. To dramatically improve the conversation between consumers, the community experience on ExpoTV is being enhanced with a series of innovative social networking components. Recent programs have been embraced by the ExpoTV community with the company passing more than 55,000 Videopinions reviews in its product review catalog.

"ExpoTV has given a voice to an entirely new community of word of mouth influencers," said Daphne Kwon, CEO of ExpoTV.com. "Our new site design and functionality will help our members share their real-world, authentic product experiences with even larger audiences. The genuine, personal advice shared by members in our vast Videopinions catalog taps into the inherent trust consumers have in each other. ExpoTV will continue to innovate to help consumers find the review that's most helpful to their lifestyles and to voice their own consumer opinion."

Because member research found that 57 percent of ExpoTV users have purchased a product based on seeing another member's review, the enhanced site will now include:

  • "How-To" guides featuring top ExpoTV members in expansive consumer series
  • Increased creator recognition and celebration:
    • Self-selected member profiles such as "Bargain Hunter", "Gear Head", and "Greenie" for environmentally conscious buyers
    • Badges earned by community vote recognizing member skills such as production value ("Director"), intelligence ("Professor"), category expertise ("Guru")
  • Expanded consumer connections to help personalize a member's experience
    • Smart Search allowing users to specify the type of creator they would like to hear from
    • Ability to subscribe and follow specific Videopinion creators
    • "Buying Lists" to save lists of reviewed products for later purchasing

Videopinions reviews and How To guides such as the following are fueled by passion, humor, and useful information, and they reach and influence thousands of members every day:

"ExpoTV content is also available on leading ecommerce sites including Smarter.com, AOL Video and Yahoo! Video," said Daphne Kwon. "By extending our members' influence to power our innovative ecommerce partner sites, we expand our ability to convert researchers into smarter, satisfied buyers."

ExpoTV.com provides a global platform for consumers to voice their opinion, rate products and services, and create their own social shopping experience. ExpoTV's expanding library of consumer-generated video product and service reviews provides a valuable source of information for people looking to make an unbiased, informed purchasing decision.

About ExpoTV

Home to a fast-growing community of shopping influentials, ExpoTV's members have contributed more than 55,000 engaging and informative video-based consumer product reviews. These Videopinions(SM) reviews demonstrate product benefits from a real-world consumer perspective in an easy-to-understand video format. Covering a broad range of categories including kitchen products, consumer electronics, entertainment and travel, ExpoTV's video review catalog is the largest in the world. Videopinions are distributed online and TV through ExpoTV's popular broadband Web site; via partnerships with the world's largest video portals including Yahoo! Video, AOL Video, Google Video, and YouTube; to leading e-commerce destinations like Smarter.com and Buy.com; and to 25 million digital cable homes, including subscribers to Comcast, Time Warner, and Charter. To experience ExpoTV, visit www.ExpoTV.com.

Contact:

Racepoint Group
Meagan McCrystle, 415-694-6704
mmccrystle@racepointgroup.com