The NRF and Shop.org Tap into Expo Community

The National Retail Foundation and Shop.org have partnered with Expo to provide online retailers with authentic insights from real consumers. Expo's community of passionate shoppers openly share their opinions about all things online shopping with retailers across the nation. The NRF and Shop.org are tapping into this community to uncover trends in online shopping and learn more about what moves people to buy from one retailer over another.

MOST RECENT QUESTION

The economy's impact on holiday spending
Published: October 2009
Members plan to save money in several ways for the upcoming holidays. Due to the economy, they will use decorations from last year, buy group gifts for family members, and give homemade gifts. Budgeting, buying practical gifts rather than luxury items, and more online shopping will be some effects of the recession.

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Featured Participants

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PREVIOUS QUESTIONS

What comes to mind when you think of chain restaurants?
Published: March 2009
Most members who responded spoke about consistency - in menu selection, quality of food, price, service, and atmosphere. Many also mentioned that they felt comfortable in familiar chain restaurants, regardless of location, because they had confidence their expectations about the experience would be met.

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What online offers motivated you to buy this past holiday season?
Published: January 2009
Members were influenced by offers like free shipping, flexible return policies, and free gifts with purchase. Newsletters targeted to the shoppers' interests were effective buying motivators, as were limited time deals such as those from Amazon.com.

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Will you pass up gift cards in favor of holiday bargains?
Published: December 2008
We asked members to tell us their thoughts on a quote from CNN.com: "Since gift cards never go on sale, some price-conscious shoppers will be passing up gift cards in favor of holiday bargains." We wanted to find out if they agreed with the statement and whether their thoughts on giving gift cards had changed due to the economy.

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What impact is the economy having on how you shop?
Published: November 2008
Shopping habits have absolutely been affected by the economy. People are shopping less frequently and planning shopping trips in advance - or shopping online. Coupons, special offers like "buy one get one", and researching prices have become increasingly important to shoppers before they buy.

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