The one in question was around $175 I believe. I got mine on sale, so I believe the price was around $199. Now you can grab them for $130. The next generation 8.0 $265 and 10.0 is $284.

You can buy this camera for $200, but may find deals ranging from $190 (to a max of $230).

You can find these even cheaper now on ebay. I just saw one for around $80, but is a great deal for a tough camera.

I dropped mine in the water, pulled it out, threw it in some rice for a few days and it's good as new.